In a world where the first time you meet your customers is most likely to be online, SEO (search engine optimisation) is non-negotiable. It is the key facilitator which brings you and your customers together. Once your website is looking great, it is our job to use SEO to assure it attracts sufficient quality traffic to your site to draw in your audience.
Our expert search marketers tell you where you are in your marketplace, where you need to get to and how to get there.
Initially, you are provided with an in-depth analysis of your company and its digital strengths and weaknesses. We also analyse your competitors’ digital activities to get an understanding of where they are succeeding. Our findings then help us decide on the right SEO strategy for your business.
Using tried and tested approaches, all aspects of SEO will be covered, from captioned images and user-friendly copy to recommendations for internal and external link acquisitions. This is our everyday - we love to take up each new challenge to improve our clients’ business performances, put them in a highly competitive position and see the resulting commercial growth.
Regular audits are essential for online businesses to work profitably. For every SEO campaign we set up, we run a 360º audit, so we can quickly pinpoint any weak spots and make the necessary changes that will bring a better result. We may, for example, identify link-building opportunities – vital to form authoritative hierarchies both within your site and externally. Sometimes, copy can be a bit thin ie it fails to meet user needs. Our copywriters can amend it or put together more appropriate text which is more relevant. Where there is success, it can usually be scaled up or , if there are areas that are not performing, they can be omitted.
You may have had your business website up for months, even years, but is there enough of the right traffic to bring genuine interest in your products or services? Part of website maintenance is regular keyword research to find what key words your customers are using in their searches for your products or services. At Hálló Digital, we not only check where your business comes in the rankings but reveal keywords for which your competitors have gained ranking. After researching new keyword opportunities and doing further analysis, we’ll come up with a powerful list of keywords which will make sure your site is top of the pile when your product or service is needed.
The fact is that reaching Google’s 1st position is impossible without building quality backlinks. A backlink that points to your website indicates to search engines how popular your website is with users and that your content has real value. Your website automatically goes up in the rankings. That is why, at Hálló Digital, we take backlink-building very seriously. Steering clear of poor links that disappear in a month and for which you may get Google penalties, we focus on acquiring links from authoritative and trustworthy publishers.
Building backlinks can take time but this is exactly where the strength of our team lies. Our inhouse capability can give your company a competitive edge quickly.
The Hálló team include experts in SEO, PPC, eCommerce, social media, Google Ads, site usability, databases and more. We invest in understanding your niche market and work out a unique SEO action plan to satisfy even your most ambitious business goals.